Small Businesses Fight the Good Fight Against Coronavirus

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The coronavirus pandemic has forced many businesses to scale back capacity, pack up operations and grapple with financial difficulties triggered by an abrupt decline in customers. consistent with a UPS survey conducted in late March, nearly 70 percent of small and medium-sized businesses (SMBs) expect steeper declines in revenue within the short term.

Despite struggling to remain afloat, many companies are seizing opportunities to form a difference — donating goods, services and proceeds to healthcare workers, COVID-19 relief nonprofits et al. in communities reeling from the pandemic.

At Cart Logistic, we lecture small business owners a day, and we’ve been heartened by the stories we’ve heard — I’d wish to share a couple of with you.

Such a mindset served the company well following the coronavirus outbreak, when in March, East Fork achieved its highest-grossing month since launching.

What else can entrepreneurs learn from the East Fork experience during these disruptive times?

First, they need to be open and transparent with their own people. And now, more than ever, company values matter, as does customer feedback, which Matisse is using to reshape the East Fork of the future.

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